CPR for Your CRM
A Revenue Resuscitation Calculator for Non-Converting Leads
Most CRMs don’t fail all at once; they fade over time. Leads go quiet, follow-up slows, and revenue quietly stalls in the background. This calculator shows how much revenue is currently sitting idle inside your CRM and what typically happens when neglected leads are intentionally re-engaged. No hype and no new ads, just a clear, honest look at what’s already there.
Let Me Ask You a Simple Question
You’re generating leads.
Some buy.
Some don’t.
What happens to the ones that don’t?
Most companies quietly accept that loss and move on.
But those opportunities aren’t gone.
They’re just unresponsive.
And like anything unresponsive, the right intervention can change the outcome.
Why This Revenue Resuscitation Calculator Exists
This isn’t about getting more leads.
It’s about recovering value from leads you already paid for —
the ones that raised their hand, showed interest, and then stalled.
Between interest and purchase, revenue leaks out of even the most sophisticated organizations.
This calculator makes that leak visible.
Before You Run the Calculator
Think of this like CPR.
You don’t need perfect data.
You don’t need a report from your CRM team.
You don’t need to “buy in” to anything yet.
You just need reasonable estimates.
The purpose isn’t to impress you —
it’s to see how your CRM responds when pressure is applied.
Check the Vitals
To access the calculator, you’ll enter your email and phone number so we can deliver your results and follow up with the context needed to interpret them.
Inside the calculator, you’ll enter a few quick numbers related to leads that did not convert.
No customers
No closed deals
No database uploads
Just a few numbers.
Most people complete this in under three minutes.
You’ll choose whether to receive your results by email or text.
Your CRM Response Report
What you see next is not a guess.
It’s a conservative projection of what typically happens when non-converting leads are consistently re-engaged over time.
Your report will show:
How many stalled leads are likely to respond
How many conversations can restart
How many sales can be recovered
How much revenue is sitting idle
What that recovery looks like over 12 months as new non-converting leads continue to enter your CRM
Not the same leads over and over. Just missed opportunities — reclaimed.
Why This Matters More Than Most Dashboards
Most companies don’t have a lead problem.
They have a follow-through problem.
And the cost of that problem rarely appears in reports or forecasts.
Until now.
This calculator gives you something most leadership teams never see —
a clear view of what your CRM is actually capable of when it’s responsive.
What Happens After You See the Numbers
You’ll receive your CPR Report by email or text.
That’s it.
No obligation.
No pressure.
Just your numbers — and clarity around what’s been quietly sitting inside your CRM.
Frequently Asked Questions
What data does this calculator use?
Only the information you enter. We do not access your CRM, customer records, or internal systems.
Do I enter any data on my customers?
No. This calculator is based only on leads that did not convert, not customers or closed deals.
Do I need to change how I generate leads?
No. This assumes you continue your existing lead attraction methods.
Are the results realistic?
Yes. The assumptions are intentionally conservative and based on common re-engagement ranges seen across multiple industries.
Why do you ask for email and phone number?
This calculator is designed to create clarity and momentum, not just show a number on a screen. We collect your email and phone number so we can deliver your results, follow up with insights related to lead recovery and CRM performance, and stay in touch with resources that help you understand and act on what you see. You can opt out at any time.
The Difference Between “Dead” and “Unresponsive”
Is Everything
One means it’s over.
The other means revenue is waiting.
If your CRM were truly dead, none of this would matter.
But if it’s just unresponsive…
CPR changes everything.
