Who your best customers are, and where to find more of them.

Built from your own order history, then extended to who they are and where they gather, so your reps and your marketing team can go and find the ones who look the same.

How many of our smaller accounts could we double?

A question we get on first calls

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The problem

You know your top accounts. You do not know what they have in common.

You can list the top accounts in the business. What nobody has done is research those accounts and determine what they have in common.

Many companies are still working from the ideal customer they defined when they started the business. So you spend your time going after a market that has already moved.

59%

of everything one brand had ever sold came from six of its four hundred and ninety-six accounts.

What we do

We read your orders, then we research the accounts.

Your whole order history.Every account that ever paid you, not only the ones buying today. Orders tied to the right account, duplicates merged, and anything we set aside named with the reason.
Then the accounts themselves.One at a time, on the public record: the words they use, where they gather, what they buy and what they have stopped buying.
Then we test it.Every signal goes against your own records, and what failed is reported next to what passed.

What our research found

Fifty-four things could explain why your best accounts are your best accounts. Four of them held up.

From one Blueprint.

The best accounts shipped to far more patients.

They reordered about every thirteen days.

A second product was worth almost five times as much in lifetime spend.

Twenty-two of them had been a guest on somebody else's podcast.

And one that failed

Nearly every account buys the flagship product, so it tells you nothing about who is best.

All figures on this page come from one Best Customer Blueprint, delivered August 2026, measured across nine years of that brand's order history.

What you get

Six parts, presented live, and yours to keep afterwards.

Trend analysis

Years of your order history: what grew, what slipped and which accounts carry the business.

Your best customer

Identified from your orders: how often they order, what they buy and how they start.

How to spot one early

The signs in the first ninety days that an account will become one of your best. Accounts that cleared that test went on to be worth four times as much every year afterwards.

Who they are

Demographics and psychographics: industry, size, the roles that buy and how they describe their own business.

Where they gather

The associations, events and shows your best customers have in common, so you stop paying for the ones they do not attend.

Lookalike prospect list

A list of businesses that match your profile. Each one with a next step and the person who owns it. Delivered with the report.

On the last Blueprint, the one sentence under part two read: a practitioner who ships product straight to their own patients, rather than keeping stock in the office. Not the biggest buyer. Not the biggest first order. Not the loudest online.

How it works

Three steps.

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We work out whether your data can carry the answer before anyone pays for anything.

Pay and send your data

Your order history and a short account list, covering every account that has ever paid you.

Thirty days later, the delivery call

Counted from the day your data reaches us. Both of us, an hour to an hour and a half, through all six parts. You keep them.

Before you ask

Who this is for, and where it sits.

You need at least fifty customers who have ever bought.

Below that there is not enough history for the numbers to hold. We will tell you so rather than take the work.

It is its own piece of work.

The Best Customer Blueprint is not part of the Revenue Map and it is not one of the four leaks. Those find where revenue is leaking. This one answers who your best customers are and how to find more of them.

You can buy it once on its own. It is also included at our full retainer level, and it is not part of the entry level.

See who your best accounts are, proven against your own revenue.

Book a discovery call